How We Would Have Written the OneDrive Reduction of Service Announcement

Posted by on Nov 4, 2015 in From the Mind | Comments Off on How We Would Have Written the OneDrive Reduction of Service Announcement

As a Microsoft Partner, we were shocked at Microsoft’s OneDrive service reduction announcement (https://blog.onedrive.com/onedrive_changes/). Perhaps most troubling is the given rationale for the new storage limitations, and Microsoft blaming their customers for using a service that was freely offered. It’s not surprising to us at EfficiencyNext that the Unlimited Storage promise would go away; it was an unsustainable promise. But as an exercise in PR writing, here is how I would have written their blog post, with frankness, honesty, and humility. Please note, these are my words, not Microsoft’s, although I invite them to reuse anything below they find helpful:


 

New OneDrive Storage Limits

Loyal OneDrive users, today the OneDrive Team has come to a difficult decision. Roughly a year ago, we pledged every Office 365 Personal and Home user would receive unlimited OneDrive storage, up from the established 1 TB limit. Some of our customers, being the most innovative in the industry, took us up on the offer for unlimited storage in ways we simply didn’t expect; massive amounts of PC backups, massive online video collection, etc… Let’s make one thing clear; these customers used what was freely offered to them by us.

That said, we cannot technically sustain our unlimited OneDrive offering; we need to revise it back down to a capacity that provides equitable sharing of resources among all our paid customers. Starting early 2016, we will be reducing the amount of OneDrive storage for Office 365 Personal and Home users from unlimited storage to 1  TB. For our customers needing more storage, we recommend they check out our professional grade Office 365 Enterprise offerings, which include SharePoint Online with unlimited storage expansion, and professional collaboration capabilities.

Finally, we must regretfully downgrade our free OneDrive storage offering to 5 GB from 15 GB, with an inexpensive expansion option made available of 50 GB for $1.99 monthly. As part of this, we will also be expiring our 15 GB free photo sync bonus. Through a new generation of cross platform apps, and the free arrival of Windows 10, more consumers are using OneDrive than ever before. It’s a level of use we now find ourselves needing to fund properly, similar to how Xbox Live Subscriptions fund the best online gaming network on the planet.

Office 365 Home and Personal customers who are using more than 1 TB of storage will have a year to bring their use of OneDrive down to 1 TB. And if you are a free user of OneDrive and store more than 5 GB of files, we invite you to enjoy a free one-year subscription to Office 365 Personal, which includes 1 TB of storage. We feel after a year you will agree it is worth its monthly price of $6.99. In any case, you will have access to all your files for a year after these changes go into effect.

For those who are disappointed with these decisions, we’re sorry. We aim to delight our customers in ways we can properly scale, such as the free upgrade to Windows 10, and the newly announced Xbox Games with Gold options for Xbox One, which provides backward compatibility with Xbox 360 games. We deeply regret that our promise of unlimited online storage was one we couldn’t keep.

Respectfully,

The OneDrive Team.

As a reminder, this is my take on what the OneDrive team should have said.